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How Your Ads Will Win in 2026
Great ads don’t happen by accident. And in a world flooded with AI-generated content, the difference between “nice idea” and “real impact” matters more than ever.
Join award-winning creative strategist Babak Behrad and Neurons CEO Thomas Z. Ramsøy for a practical, science-backed webinar on what actually drives performance in modern advertising.
They’ll break down how top campaigns earn attention, stick in your target’s memory, and build brands people remember.
You’ll see how to:
Apply neuroscience to creative decisions
Design branding moments that actually land
Make ads feel instantly relevant to real humans
In 2026, you have to earn attention. This webinar will show you exactly how to do it.
The Activated Leader™ | Issue #32
In this issue: The Activation Series Part 3 begins. You've acknowledged the truth (Part 1) and committed to a direction (Part 2). Now learn the difference between motion and actual movement.
The Activation Series (Part 3): ACTIVATE
In January, you learned Stage 1 (ACKNOWLEDGE) and Stage 2 (ALIGN).
This is Stage 3: ACTIVATE — Moving from decision to action.
A leader told me last week: "I've had eight networking coffees this month. But I haven't applied for a single role."
She wasn't lazy. She was busy. Meetings. Research. Conversations.
But when I asked, "What actually moved forward?" — silence.
That's the trap.
Motion looks like progress. Movement creates it.
Motion is: Attending networking events. Updating your resume. Talking to coaches. Reading career books.
Movement is: Applying for the role. Scheduling the hard conversation. Making the ask.
Motion feels safe. Movement feels risky.
Here's what I've learned coaching leaders through transitions: Motion is how we convince ourselves we're doing something while avoiding the thing that actually matters.
The Motion Trap
Another client spent three weeks researching his "next chapter." Books. Podcasts. Frameworks.
When I asked what he'd decided, he said: "I'm still gathering information."
That's motion.
The test: If you stopped doing it, would anything change?
Networking that doesn't lead to applications? Motion.
Research that doesn't lead to decisions? Motion.
Planning that doesn't lead to action? Motion.
One Question
This week, did you create motion or movement?
If you selected "Motion": Pick one thing this week that creates actual movement. Not another coffee. A decision. An application. A conversation with stakes.
Watch It in Action
This Friday on YouTube (2 pm CST), I'm showing you the 3-question test I use with coaching clients to diagnose motion vs. movement.
You'll see real examples and know exactly which one you're doing.
Next Week
Why your first attempt should embarrass you - and what perfectionism is actually costing you.
Until then, create movement.
Ways I Can Support You or Your Team
1:1 Transition Coaching
Stop creating motion. Start creating movement.
6 weeks, 3 frameworks, one clear decision. For leaders ready to stop managing and start deciding.
Schedule your breakthrough →
2. Keynote Speaking
Teach your team the difference. They'll leave knowing exactly which one they're doing.
Book Lilah →
3. Leadership Workshop
Your team diagnoses motion vs. movement together—then creates real progress.
Explore here →
Not sure which is right? Reply to this email, and I'll send you personalized guidance (no pitch, just direction).
