The Activated Leader™ | Issue #48

In this issue:

A Man You've Never Heard Of

I'm in Nancy, France, this week.

It's the kind of city that stops you mid-stride. Wide boulevards. Art Nouveau architecture is so ornate that it feels like the buildings are showing off. Cobblestone streets that have absorbed more history than most countries will ever produce. At the center of the city sit three connecting plazas: Place Stanislas, Place de la Carrière, and Place de l'Alliance, so grand they feel less like public squares and more like a declaration.

Nancy sits in the Lorraine region. A name that carries weight. This corner of France has changed hands, been occupied, been liberated, and been rebuilt more times than its residents should have had to endure. The memorial to the French Resistance here is not a footnote. It is a centerpiece. A reminder that the people who lived through the worst of it chose, again and again, to resist, rebuild, and remain.

But it's France itself that keeps stopping me.

A country that has been through revolution, occupation, destruction, and reinvention across a thousand years of history, and emerged not diminished but defined by it. More itself, somehow, for everything it survived.

And I keep thinking: what would change for us if we normalized disruption the way France has had to? If instead of doing everything in our power to keep things the same, we trusted that what's on the other side of the upheaval might be worth it?

But that's not what I came to tell you about.

Nancy is also the birthplace of a man named Emile Coué. You may not know his name. But his idea has quietly shaped almost every modern framework for mindset, performance, and human potential.

Coué was a pharmacist in the late 1800s who noticed something strange. Patients who believed their medicine would work recovered faster than those who didn't. Not slightly faster. Measurably, consistently faster.

He spent the rest of his life studying why.

What he discovered was both simple and radical:

The mind cannot hold a thought and its opposite at the same time. And whatever thought you repeat most becomes the reality you inhabit.

He called it auto-suggestion.

And standing on the cobblestones of his city this week, I couldn't stop thinking about how many high performers I've coached who are using it against themselves every single day.

The Auto-Suggestion Trap

Here's what auto-suggestion looks like in a career context.

It doesn't sound like "I'm a failure." High performers don't talk to themselves that way.

It sounds like this:

  • "I'm not quite ready yet."

  • "Now isn't the right time."

  • "I need a little more experience before I make that move."

  • "I don't want to seem like I'm reaching too far."

It sounds responsible. It feels practical. It passes as wisdom.

But repeated often enough, quietly, automatically, just below the level of conscious thought, it becomes a ceiling.

In Positive Intelligence coaching, we call these Saboteurs. The Judge. The Hyper-Achiever. The Stickler. Each one has its own flavor of autosuggestion. Each one sounds like a reason. Each one is fear in a very convincing disguise.

And here's the thing that Coué understood that most people still miss:

You are always auto-suggesting something.

The question is whether you're doing it deliberately or by default.

Two Clients. Same Fear. Different Lives.

Earlier this year, I worked with two leaders who came to me with different titles, different industries, and different companies.

Same paralysis.

Both had been circling a promotion for longer than they wanted to admit. Both had the track record. Both had relationships. Both had, frankly, already been doing the job they were afraid to ask for.

But the auto-suggestion had been running so long they had stopped noticing it.

Not yet. Not ready. Too much risk. What if I ask and they say no? What does that mean about me?

That last one is always the real one.

Because it's never really about the promotion. It's about what a no would confirm about their worth. And so they stayed. Comfortable in the discomfort. Safe in the stuckness.

We did the work. Not the strategy work, the identity work. The work of separating their worth from their outcome. The work of naming the saboteur that had been whispering "not yet" for two years.

Both asked. Both got the promotion.

Neither was as ready as they thought they needed to be.

Both were more ready than they had allowed themselves to believe.

The gap was never skill.

The gap was permission.

What You're Not Allowing Yourself to Want

I want to ask you something. I ask every client before we do anything else.

Not what do you want? That question is too easy to answer with the sanitized version.

This one:

What are you not allowing yourself to want?

Not because it's impossible. Not because you're not qualified. But because it lives just slightly outside the lines of what feels comfortable to want out loud.

The promotion you've been circling. The pivot you keep postponing. The conversation you've been rehearsing for six months and never had. The version of your career that feels too big to say without immediately adding "but I know it's a lot."

That thing.

Here's what I've learned from hundreds of these conversations:

We don't stay stuck because we don't know what we want. We stay stuck because wanting it feels dangerous. Because if you name it and don't get it, that means something. And the saboteur would rather you never find out than risk that meaning.

But here's the other side of that:

Every single client I've coached who finally named the thing, finally stopped hedging, stopped qualifying, stopped waiting for the perfect moment that was never coming, has told me the same thing afterward.

"I knew. I always knew. I was just waiting for permission."

The permission was always theirs to give.

It's always been yours, too.

What's Activating Me This Week

Resources connected to this week's theme, curated for you, not just collected.

Read

Emile Coué's original work "Self Mastery Through Conscious Autosuggestion" is available in the public domain and worth an hour of your time. Not for the 1920s language, for the idea underneath it. The concept that your most repeated thought becomes your most lived reality is as relevant today as it was then.

Listen

The Dare to Lead podcast episode "The Courage to Be Vulnerable in Leadership" with Brene Brown. The section on what happens when we conflate our worthiness with our outcomes is directly connected to what I wrote about above. It's the identity work underneath the strategy work.

Try

The Permission Audit.

Take 10 minutes and finish this sentence three times, without editing yourself:

"If I knew it was allowed, I would..."

Read what you wrote.

That's your North Star talking.

That's the version of you that exists on the other side of the saboteur.

Your Activation This Week

Before you close this email, write down one thing you have not been allowing yourself to want.

Not a goal.
Not a plan.
Just what they want.

Messy. Unqualified. Unedited.

Then ask yourself honestly: is the thing stopping you real, or is it a story that has been running so long you stopped questioning it?

That's the work. And you're already doing it just by asking.

Ready to Go Deeper?

If something in this issue landed, or landed uncomfortably, that's worth paying attention to.

Reply to this email with the word PERMISSION, and I'll send you a personal voice note with the one question that starts to close the gap between where you are and what you're not allowing yourself to want yet.

P.S.

She told me she taught her son. That's when I knew it was working.

That's what a client said to me after completing a 6-week mental fitness experience I put her through earlier this year.

She came in knowing something was off, but couldn't name it. She left with language for what was happening inside her in real time, during hard conversations, in moments of frustration, when her default patterns were running the show without her permission.

"I didn't just learn the concepts. I started actually using them. I even taught my son. That's when I knew something had genuinely shifted."

— M., Operations Leader

That experience is becoming something. It's called the PQ Activation POD, and it launches in September.

If that sounds like the work you've been waiting to do, reply POD, and I'll add you to the early access list personally.

Until next Saturday,

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