Strategic Revenue Leadership Without the Full-Time Commitment
For scaling companies that need a CRO but aren't ready to hire one
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You’re scaling but your revenue strategy isn’t.
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You have a great product. Strong early traction. But:
Your sales team lacks strategic direction
You're hitting revenue walls you can't diagnose
Your CEO/Founder is doing CRO work (poorly)
You need executive-level revenue leadership NOW
But you can't justify (or afford) a $300K+ full-time CRO
You need someone who’s built revenue engines before.
You just don’t need them 40 hours a week.
Fractional CRO:
Strategic Leadership, Flexible Engagement
What I do:
Strategic Revenue Planning
Build or fix your revenue model
Identify where you're actually stuck (it's often not where you think)
Create 90-day revenue acceleration plan
Sales Team Leadership
Audit current sales process + team performance
Implement systems that scale (not just hustle)
Coach your sales leaders (or build your first sales leader)
Go-to-Market Strategy
ICP clarity (who you should actually sell to)
Positioning + messaging that converts
Channel strategy (where to focus, where to exit)
Board/Investor Communication
Present revenue strategy to board
Build investor-ready revenue projections
Translate metrics into growth narratives
Engagement Options
Option 1: Sprint (3 Months)
Commitment: 10-15 hours/week
Best for: Specific revenue challenge (sales team underperforming, go-to-market needs fixing)
Deliverable: Revenue acceleration plan + implemented systems
Investment: $12,500/month
Option 2: Ongoing (6-12 Months)
Commitment: 10-20 hours/week
Best for: Building revenue function from scratch or through scaling phase
Deliverable: Fully operational revenue engine
Investment: $15,000-$20,000/month
Option 3: Advisory (Monthly)
Commitment: 4-6 hours/month
Best for: You have strong revenue leadership, just need strategic guidance
Deliverable: Monthly strategy sessions + async support
Investment: $5,000/month
Ideal Client Profile
Ideal Fit:
✓ Series A-C (or bootstrapped equivalent)
✓ $2M-$20M ARR
✓ 10-100 employees
✓ Have product-market fit, need go-to-market fit
You need me if:
✓ Your founder is still acting as sales leader (and it’s not working)
✓ You have sales team but no strategy
✓ You’re hitting revenue plateaus you can’t explain
✓ Your board is asking revenue questions you can’t answer
✓ You need CRO-level thinking without CRO-level budget
You don’t need me if:
✗ You’re pre-revenue (you need founder-led sales first)
✗ You already have a strong full-time CRO
✗ You want someone to “just close deals” (I build systems)
✗ You’re not ready to invest in revenue infrastructure
What I bring to your revenue strategy:
Background:
Built and led revenue teams at [Company 1], [Company 2]
Scaled revenue from $XM to $XM in X years
Led go-to-market for X product launches
Experience across [industries]
Speacialties:
B2B SaaS sales methodology
Building sales teams from 1 → 20+ reps
Channel strategy + partner development
Revenue operations + tech stack
Board-level revenue communication
Recent Engagements
Company A: Series B SaaS ($5M ARR)
Challenge: Sales team of 8, no clear sales process, inconsistent results
Engagement: 6-month fractional CRO (15 hours/week)
Results:
Implemented scalable sales process + CRM infrastructure
Identified ICP (they were selling to wrong customers)
Grew team from $5M → $8.5M ARR
Hired and trained full-time VP Sales as my successor
Company B: Series A MarTech ($3M ARR)
Challenge: Founder-led sales hitting ceiling, board pressure to scale
Engagement: 3-month sprint (10 hours/week)
Results:
Built go-to-market strategy for new product line
Hired first sales leader
Created revenue playbook for scaling
Handed off to new sales leader with clear 90-day plan
Let’s Explore Fit
Book a 30-minute strategy call. I’ll assess your situation and tell you if fractional makes sense (or if you need something else).
What we’ll cover:
Your current revenue challenges
Whether fractional CRO is the right model
Which engagement options fits
Pricing and next steps
Or Email me directly: [email protected]
Frequently Asked Questions
Q: How is fractional different from consulting?
A: Consultants give recommendations. Fractional CROs implement them. I'm embedded in your team, leading revenue strategy + execution.
Q: Will you be in our office?
A: Flexible. Some clients want me on-site 1-2 days/week. Others are fully remote. We figure out what works.
Q: How do you manage multiple clients?
A: I only take 2-3 fractional engagements at a time. Your work gets dedicated focus, not leftover hours.
Q: What if we want to hire you full-time?
A: If it makes sense, we can explore that. But most clients realize fractional gives them 80% of the value at 40% of the cost.
Q: What’s your availability?
A: Currently booking 60-90 days out for new engagements. If you need someone next week, I'm probably not your person.
